Edinos
Campaign Objectives and Context
Elior, a renowned premium furniture manufacturer, aimed to strengthen its presence in the edinos.pl online store. The primary goals were to boost brand recognition and, more importantly, drive precise, high-quality traffic directly to its product pages (PDPs).
Video Commerce - Interactive Storefront on the Homepage
An attention-grabbing autoplay video slider was implemented on the edinos.pl homepage. By showcasing Elior chairs in beautifully arranged interiors, the video not only captured user attention within the first second (achieving a 3.20% CTR - over 4 times higher than standard banners) but also helped customers build an emotional connection and visualize the products in their own homes. Each video frame was interactive, leading directly to the relevant product pages and significantly shortening the path from inspiration to purchase.
Sponsored Product Ads - #1 Category Dominance
Elior secured the top “Position Zero” through Sponsored Product Ads in the chairs and upholstered chairs categories. These native-format ads integrated seamlessly with the store’s organic listings, building subconscious brand authority as a premium leader. The campaign delivered a 2.32% CTR in the category, exceeding projections by 132% and outperforming market benchmarks for the top listing position by more than double.
Campaign Results in Numbers
- +415% Traffic growth to Elior product pages (PDP)
- 3.20% Video slider CTR on homepage (4.2x higher than standard banners)
- 2.32% Category CTR for Sponsored Product Ads (+132% over projections)
- 21%+ Share of total category traffic (Elior captured over 21% of all traffic in the chair category)
Through a full advertising campaign powered by MageADS technology, Elior successfully stood out in a highly saturated category of over 2,000 products. By combining a Video Slider on the homepage with contextual Sponsored Product Ads in category listings, the brand achieved category leadership. The campaign not only increased PDP traffic by 415% but also positioned Elior as the most visible chair manufacturer on edinos.pl, directing every fifth user in the category straight to its offers.
